SUPP WIRE NEWS

FRESH SUPPS IS OFFICIALLY BACK WITH ALEX EUBANK TAKING OVER AS THE NEW OWNER
FRESH SUPPS IS OFFICIALLY BACK WITH ALEX EUBANK TAKING OVER AS THE NEW OWNER
One of the more unexpected moves in the supplement industry this year just became reality. Fitness influencer Alex Eubank has officially taken over Fresh Supplements and is now leading the... Read more...
RYSE IS SET TO RELEASE A FUDGSICLE PROTEIN RTD AND THIS COULD BE ONE OF ITS BIGGEST COLLABS YET
RYSE IS SET TO RELEASE A FUDGSICLE PROTEIN RTD AND THIS COULD BE ONE OF ITS BIGGEST COLLABS YET
RYSE is officially entering the ready to drink protein shake category, and the brand is doing it in the most RYSE way possible with a licensed Fudgsicle collaboration flavor that... Read more...
IS DAVID PROTEIN RELEASING ICE CREAM? LEAKED IMAGES AND TRUCKS ARE POINTING TOWARD A MASSIVE NEW LAUNCH
IS DAVID PROTEIN RELEASING ICE CREAM? LEAKED IMAGES AND TRUCKS ARE POINTING TOWARD A MASSIVE NEW LAUNCH
Rumors surrounding a potential David Protein ice cream launch are exploding right now after multiple trucks promoting “David Protein Ice Cream” were spotted driving around Expo West and now leaked... Read more...
HOTDAWG THERMOGENIC FAT BURNER IS ONE OF THE WILDEST FAT LOSS SUPPLEMENTS TO HIT THE INDUSTRY THIS YEAR
HOTDAWG THERMOGENIC FAT BURNER IS ONE OF THE WILDEST FAT LOSS SUPPLEMENTS TO HIT THE INDUSTRY THIS YEAR
Supp brands continue getting more aggressive with branding, flavors, and product concepts, but HotDawg Thermogenic Fat Burner might genuinely be one of the craziest launches we have seen in the... Read more...
MONSTER ENERGY JUST REVEALED A GOLD VERSION OF THE LANDO NORRIS CAN AFTER HIS CHAMPIONSHIP RUN
MONSTER ENERGY JUST REVEALED A GOLD VERSION OF THE LANDO NORRIS CAN AFTER HIS CHAMPIONSHIP RUN
Monster Energy is taking the already popular Lando Norris collaboration to another level with a brand new gold “Championship Edition” version of the can, and honestly, this might be one... Read more...
RUMORED GHOST ENERGY 7UP SHIRLEY TEMPLE COULD ACTUALLY HAPPEN
RUMORED GHOST ENERGY 7UP SHIRLEY TEMPLE COULD ACTUALLY HAPPEN
Rumors are starting to heat up surrounding a potential new GHOST Energy flavor inspired by the classic Shirley Temple drink, and honestly, this is one rumor we are paying very... Read more...
LEAKED C4 PERFORMANCE ENERGY HAWAIIAN PUNCH BERRY BLUE TYPHOON FLAVOR COULD BE ONE OF THE BIGGEST ENERGY DROPS OF THE YEAR
LEAKED C4 PERFORMANCE ENERGY HAWAIIAN PUNCH BERRY BLUE TYPHOON FLAVOR COULD BE ONE OF THE BIGGEST ENERGY DROPS OF THE YEAR
The energy drink industry continues leaning heavily into nostalgia flavors and major brand collaborations, and now it looks like C4 Energy could be preparing another massive crossover. Early leaks are... Read more...
CINNABON AND WICKED CUTZ JUST CREATED A CINNAMON ROLL BACON JERKY COLLAB FOR SUMMER 2026
CINNABON AND WICKED CUTZ JUST CREATED A CINNAMON ROLL BACON JERKY COLLAB FOR SUMMER 2026
The new collaboration between Wicked Cutz and Cinnabon is already becoming one of the wildest snack mashups of 2026, combining sweet bakery flavors with high protein meat snacks in a... Read more...
PROSO SUNNY MEYER LEMON MIGHT BE ONE OF THE MOST UNIQUE PROTEIN SODAS HITTING THE MARKET
PROSO SUNNY MEYER LEMON MIGHT BE ONE OF THE MOST UNIQUE PROTEIN SODAS HITTING THE MARKET
Protein drinks are everywhere right now, but most of them still fall into the same category. Thick textures, heavy milkshake consistency, chalky aftertaste, and overly sweet flavor systems continue to... Read more...
WHY iAMINOS ATHLETE PRO+ IS ONE OF THE MOST COMPLETE ALL IN ONE PERFORMANCE FORMULAS RIGHT NOW
WHY iAMINOS ATHLETE PRO+ IS ONE OF THE MOST COMPLETE ALL IN ONE PERFORMANCE FORMULAS RIGHT NOW
The supplement industry is filled with products that only focus on one category. Some are built strictly for energy. Others focus only on hydration, recovery, or muscle building. iAMINOS ATHLETE... Read more...
NEW PINK BUBBLEGUM GHOST ENERGY BUBBLICIOUS FLAVOR LEAKED ONLINE BEFORE OFFICIAL ANNOUNCEMENT
NEW PINK BUBBLEGUM GHOST ENERGY BUBBLICIOUS FLAVOR LEAKED ONLINE BEFORE OFFICIAL ANNOUNCEMENT
With leaked images now making rounds online, it looks like a brand new Bubble Yum inspired flavor could soon be joining the GHOST lineup. The rumored flavor is called GHOST... Read more...
Dragon Pharma & Daddy Aioli Are Dropping a Churro Protein Powder… And It Might Break the Internet
Dragon Pharma & Daddy Aioli Are Dropping a Churro Protein Powder… And It Might Break the Internet
Dessert flavors in supplements aren’t new—but this one feels different. Dragon Pharma just teamed up with Daddy Aioli to drop a churro-inspired protein powder, and the hype is already building... Read more...
GHOST Energy’s Sour Strips Flavor Expected to Go Permanent in May 2026
GHOST Energy’s Sour Strips Flavor Expected to Go Permanent in May 2026
One of the most hyped collaborations in the energy drink space may finally be here to stay. After years of limited drops, overwhelming demand, and near-instant sellouts, GHOST Energy’s Sour... Read more...
SpaceChips.ai: The Future of Clean Snacking in a Revolutionary Aluminum Bottle
SpaceChips.ai: The Future of Clean Snacking in a Revolutionary Aluminum Bottle
In a world where innovation touches everything from the phones in our pockets to the cars we drive, it’s surprising how little the snack aisle has changed. Chips still come... Read more...
SAINTCRAFT ALCHEMY PHILOSOPHERS STONE PRE WORKOUT MIGHT BE THE BEST DAILY DRIVER OF ALL TIME
SAINTCRAFT ALCHEMY PHILOSOPHERS STONE PRE WORKOUT MIGHT BE THE BEST DAILY DRIVER OF ALL TIME
Saintcraft Alchemy: The Philosopher’s Stone Pre-Workout — A Deep, No-Shortcut Breakdown In a pre-workout market flooded with overstimulated “nuke juice” formulas and underdosed aesthetic powders, Saintcraft Alchemy is positioning itself... Read more...
BUM ENERGY SET TO RELEASE IN WALMART WITH A SODA VARIETY PACK
BUM ENERGY SET TO RELEASE IN WALMART WITH A SODA VARIETY PACK
BUM Energy’s Big Move: Variety Pack Set to Hit Walmart Nationwide in 2026 After building a cult-like following among fitness, bodybuilding, and energy drink fans, BUM Energy is gearing up... Read more...
GORILLA MIND CREATINE GUMMIES
GORILLA MIND CREATINE GUMMIES
💥 Gorilla Mind Unveils Blue Raspberry Creatine Gummies — A Tasty New Way to Take Creatine Gorilla Mind has just dropped one of the most talked-about supplements of early 2026:... Read more...
THE RETURN OF THE QUESARITO
THE RETURN OF THE QUESARITO
Taco Bell Brings Back the Quesarito: The Icon Returns December 18 For years, Taco Bell fans have been loud, relentless, and unwavering about one thing: the Quesarito. Ever since the... Read more...
GHOST ENERGY A&W ROOT BEER
GHOST ENERGY A&W ROOT BEER
GHOST Energy x A&W Root Beer: The Leak That Shook the Supplement Space The supplement and energy drink world doesn’t stop often, but when the words “GHOST Energy” and “A&W... Read more...
GORILLA MIND "RED GUMMY FISH"
GORILLA MIND "RED GUMMY FISH"
First Look: Gorilla Mind’s “Red Gummy Fish” Collection (Leaked on Joe Rogan, Now Official) If you’ve been paying attention to the candy-flavor wave sweeping through performance nutrition, Gorilla Mind just... Read more...