With leaked images now making rounds online, it looks like a brand new Bubble Yum inspired flavor could soon be joining the GHOST lineup. The rumored flavor is called GHOST Energy Bubblicious Original 1 and unlike the previous Bubblicious collaborations, this one is reportedly centered around a classic pink bubblegum flavor profile.
From what has surfaced so far across Reddit threads and social media leaks, the can appears to lean heavily into the nostalgic original bubblegum taste rather than the sweeter candy forward profiles we saw from the Strawberry Splash Bubblicious and Cotton Candy Bubblicious releases. Early reactions online have already been pretty mixed in the best way possible. Some fans are calling it the most authentic bubblegum flavor Ghost has attempted while others are wondering what this means for the current Bubblicious lineup moving forward.
Rumors are currently pointing toward either the Cotton Candy Bubblicious or Strawberry Bubblicious flavor being discontinued to make room for this new release, but nothing has been confirmed by Ghost at this time. Personally, it would not be surprising at all to see all three flavors coexist together as a limited time Bubblicious lineup instead of replacing one another completely. Ghost has leaned heavily into collectible and nostalgic flavor drops before, so a multi flavor rollout would honestly make a lot of sense.
There are also growing rumors suggesting this particular flavor could launch as a Kroger and 7 Eleven exclusive, although again, that part is still unconfirmed. Retail exclusives have become increasingly common in the energy drink world recently, especially with highly anticipated limited launches, so the possibility definitely feels realistic.
At the moment, Ghost has not officially announced the flavor, release date, or availability window. Everything circulating right now is based on leaked product images, retailer chatter, and online speculation. Still, the amount of images and discussion already spreading online makes this feel like more than just another fake mockup situation.
If the rumors end up being true, GHOST Energy Bubblicious Original 1 could easily become one of the more talked about limited releases of the year simply because of how unique and nostalgic the flavor concept is. Bubblegum flavors have always been hit or miss in the energy drink category, but when done correctly they tend to create massive hype online.
For now, fans will probably just have to keep watching for more leaks, retailer confirmations, or an official announcement from Ghost itself.
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