RYSE is officially entering the ready to drink protein shake category, and the brand is doing it in the most RYSE way possible with a licensed Fudgsicle collaboration flavor that already has the supplement industry talking.
According to early teasers and first look images shared online, the upcoming RYSE Protein Shake will launch with an authentic Popsicle Fudgsicle flavor, bringing a classic frozen dessert flavor into a high protein RTD format.
The announcement immediately exploded across social media because this is not just another generic chocolate protein shake. RYSE appears to be leaning heavily into the nostalgic dessert lane that helped the brand become one of the biggest names in flavor collaborations over the last several years.
RYSE Supplements has already built a massive reputation through collaborations with brands like Kool Aid, Jet Puffed, Ring Pop, Skippy, SunnyD, and Country Time, but a Fudgsicle flavored protein shake honestly feels like one of the most natural fits the company has done yet.
According to reports, the RTD will contain 30 grams of protein per bottle while keeping calories, sugar, and fat relatively low compared to traditional milkshakes. Early descriptions point toward a thick milk based texture designed to recreate the creamy frozen chocolate profile of a real Fudgsicle bar.
The move also represents a major expansion for RYSE.
While the brand has already experimented with clear protein drinks and protein powders, this marks its first serious push into the traditional milkshake style RTD category. Instead of trying to compete through ultra clinical formulas or hardcore bodybuilding branding, RYSE continues focusing on what it arguably does best:
- Nostalgic flavors
- Mainstream food collaborations
- Dessert inspired products
- Viral social media marketing
- Functional products that feel like cheat meals
Honestly, that strategy keeps working.
The protein RTD category has become extremely competitive over the last few years with brands aggressively fighting for shelf space in convenience stores, grocery chains, and supplement retailers. Most protein shakes still fall into standard vanilla, chocolate, or coffee flavors, so a licensed Fudgsicle collaboration instantly helps RYSE stand out visually and emotionally with consumers.
The timing also makes sense with where the industry is currently heading. Consumers are increasingly gravitating toward:
- High protein convenience products
- Dessert inspired nutrition
- Ready to drink formats
- Functional products with recognizable flavors
- Nostalgia driven collaborations
A Fudgsicle protein shake checks basically every one of those boxes.
As of now, RYSE has not officially confirmed a launch date or full flavor lineup for the Protein Shake series, although reports suggest the Fudgsicle flavor will be one of the launch flavors when the RTD officially drops.
If the final product actually delivers the thick creamy chocolate profile fans are expecting, this could easily become one of the most hyped protein RTD launches of 2026.
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